Welcome to MarketingSalento.com

16 July 2026 is not a date chosen at random.

It is the day of Our Lady of Mount Carmel, my name day and, for me, the best date to begin a great journey.

In my life I have been called both Carmelo and Carmine. Even this, at times, has made me understand very little even about my own name. But perhaps that is fine. Some identities do not arrive already defined: they are built over time, by crossing places, jobs, falls, returns and rebirths.

In English, onomastico is called a name day. And it is precisely from my name day that I want to start again.

I do not know which God or which saint accompanied me during my return to England, which began in November 2024. Perhaps Saint Nicetas. Perhaps Saint Brice. Saint Pantaleon. Our Lady of Roca. Saint Valeria of Milan. Our Lady of Mount Carmel. Perhaps God, although I would not know which God or which religion.

I truly do not know.

But I do know that, during these months, something accompanied me.

After a year spent in Italy, marked by a difficult pause and severe depression, returning to England represented a rebirth and a new rediscovery of myself.

I worked enormously hard. I grew professionally on construction sites. I rediscovered discipline, dignity, energy and direction. I began building again, first with my hands and then also with ideas.

And in Salento England, in Oxfordshire, everything always changes.

I do not really know what happens here. I only know that every time I arrive in this country, things begin to move. This planet, since I first came here in 2020, has been generous with my inner well-being.

Here I can be myself.

Here nobody asks me to become what I am not.

Here I can work, think, start again and build without someone constantly having to explain to me how to live.

Perhaps this is why I am beginning to believe that someone guided me on this return journey. I do not know who it was. I cannot give them a precise name.

But up to today, despite everything, the journey has gone well.

16 July 2026 therefore represents more than the launch of a website.

It is a departure.

It is the day when the work completed, the promises kept, the recovered digital assets, the rediscovered stories and the ideas that have been built finally begin to travel together.

Welcome to MarketingSalento.com.

What better day than my name day to set out on a great journey?

I do not say this to claim that I am better than others. Absolutely not.

But it is true that, in several disciplines, I surpassed myself.

Once again, I put myself in competition with myself.

Perhaps I was lucky. I met people who knew how to motivate me, colleagues with whom I shared the journey, companies that trusted me and extraordinary managers.

In ninety-eight per cent of cases I met good people, people who allowed me to express myself at my best.

Perhaps, however, I was good too.

I do not know.

I only know that this was the last chance I had allowed myself. And precisely for this reason I had to give everything in every area: at work, in human relationships, in my responsibilities, in the way I was with others and in the way I was with myself.

It was beautiful.

And so, dear reader, I am warning you:

new saints are about to arrive.

The ones we have had until today evidently failed to save Italy. Perhaps they failed to save this planet too.

We need new saints.

Innovative saints.

Saints capable of understanding the present, the Web, communication, images and the way people look at the world today.

MadonnaDelCarmelo.com told me that they will arrive soon.

And a revolution will arrive with them:

the revolution of images in communication.

Communicating is important.

But communicating well is much more important.

Many people think that having a social-network page, perhaps with one hundred thousand followers, is enough to own something.

They think that profile belongs to them.

They think those followers belong to them.

But they are wrong.

On social networks, in reality, almost nothing is truly yours.

You are guests.

You are watched.

You are measured.

You are guided by rules, algorithms and platforms that you do not control.

And often you are controlled far more than you imagine.

Do you really think that what Mark Zuckerberg, Jeff Bezos and other major digital entrepreneurs built cannot also be built by other people?

Do you really believe that nobody can create something new, different or even better?

I have genuinely studied companies such as Facebook, Instagram, Airbnb, Booking.com and many other online businesses.

Not only on the surface.

I tried to understand what lay behind what is normally unseen:

the structure, the economic model, attention, data, user behaviour, platform power and the value generated by the people who use it.

Do you really believe that Facebook or Instagram offer you free space merely so that you can play?

Do you really think they do it as a favour to you?

No, friends and dear readers.

You still have not understood the game.

You are also part of the product.

Your time has value.

Your attention has value.

Your relationships have value.

Your photographs, interests, habits and reactions produce value.

The problem is not using social networks.

The problem is believing that they are your home.

For me, 2023 in Italy was devastating.

I had a beautiful car, a job, a home and the usual meal ready for me.

After returning to Italy, I had already tried once more to go back to England. I was invited and helped by Aldi, one of my first friends and colleagues here.

I went to Basingstoke.

Aldi was very kind in helping me. He is an Albanian brother.

But after one week in Basingstoke I returned to Italy once again.

Yes, another defeat.

After nine months of depression, I pestered Giovanni, my only Italian friend here. I wanted to return to Oxfordshire.

Everyone tried to convince me not to do it.

Everyone was against it.

The usual stories:

The usual words from people who did not know what I had been doing in 2022.

Returning was not easy.

It was extremely hard.

Giovanni found me a Bed & Breakfast, and my journey restarted from there.

My rebirth.

The early period was genuinely hard, but later I believe Providence helped me too.

Yes, believe me: I had to return to this land.

I had left behind too many things that you still do not know.

As soon as I arrived?

It took me only two days to find work at Trinity.

And the name alone should make you think: one of Oxford’s largest construction projects.

The rest is history.

In England I found more than work.

I rediscovered discipline, respect, trust and the right to be myself.

Planet England and Salento England are not merely geography.

They are a state of mind.

The real university of Marketing and life was the one I attended on construction sites.

I met many wonderful people from all over the world.

On every major construction site where I worked, I was almost always the only Italian.

For me this is a source of pride, but also a great responsibility.

Many people call me exactly this:

And when they say it, I think of my beautiful nation.

The nation where I was born.

But also the nation from which I escaped.

Italy is a woman.

But she is a woman who should be dressed again.

Giorgio Armani should be reborn to put her back in order.

It may seem strange, but spending time among ordinary people from all over the world enriches you culturally and humanly.

Here friendship and respect are a little more genuine.

Here migrants, at least sometimes, help one another.

I, who am honestly alone, have found a welcome almost everywhere.

Hearing it in the singular has always made me feel unique.

And then there are my Romanian brothers, who have always called me:

Relationships with different cultures enrich you at a billionaire level.

I did not return to England only to restart a life from zero and work on construction sites.

I also have other projects.

I am not sure that I will manage to complete them all, but I am trying.

Construction sites were my university.

Even rubbish was my university.

Everything can become a university.

It depends only on how you look at it.

Vision is extremely important in everything.

On construction sites I did not learn only how to work better.

I learned to observe people, recognise leaders and understand who keeps their word and who only talks.

In 98% of cases I met great managers, great colleagues and great friends.

Real people.

Men who appreciated me despite my madness.

But I will tell you about all these wonderful people in other sections.

I will tell you about all my work experiences here.

The 1,200 Digital Diamonds are the result of study, research and personal training.

They are also a form of revenge against those who played a fundamental role in making me lose 600 of them in 2022.

Diamonds, however, depend on how you work them.

On how you build them.

On how much you love them.

In this discipline of searching for Digital Diamonds, I believe I have no competitors.

I do not say this because I think I am better than others.

Absolutely not.

There is always someone better than me.

But this is independent research.

It is an independent vision.

In 100% of cases, anyone who owns Digital Diamonds tries to sell them.

Not me.

I am the son of people who bought land and did not resell it.

They built buildings on that land.

The business was different.

And the social impact was different too, because jobs were created.

So, I would like to enhance the value of my Digital Diamonds together with you by building something on them.

They are not simple diamonds.

They are words, territories, names, archives, intuitions and possibilities that still need to be built.

The Queen Elizabeth Research was born in 2022.

It is something important, much of which I have recovered.

But I still want to expand it, so that I can present it to the relevant authorities.

Years ago, I discovered important questions connected with the Queen’s name that fascinated me.

But I will tell you about this later.

Rediscovering The Queen Elizabeth Research meant understanding that not everything I had lost was dead.

I chose 16 July because, after twenty months, I no longer wanted to postpone.

I needed a date capable of uniting my name, memory, faith, irony and departure.

16 July is the day of Our Lady of Mount Carmel.

It is my name day.

Even though, throughout my life, I have been called both Carmelo and Carmine.

Even my own name has always raised questions for me.

In English, onomastico is called Name Day.

And it is precisely from my Name Day that I want to begin.

I do not know whether it was God, Our Lady of Mount Carmel, Our Lady of Roca, Saint Nicetas, Saint Brice, Saint Pantaleon, Saint Valeria of Milan or some saint still waiting to be invented who accompanied me during these twenty months.

I do not even know which God I should thank.

I only know that something changed.

After the hardest year, after depression, after the complicated return and after the extremely difficult first days, I began again to work, think, study and recognise myself.

What better day than my name day to begin a great journey?

MadonnaDelCarmelo.com keeps telling me that you will not reach the end of this page.

I, however, keep writing.

She told me:

As you scroll, she will continue to remind you:

But MadonnaDelCarmelo.com also explained to me that miracles are not only about reading an extremely long page.

Sometimes the miracle is returning when everyone advises you to remain still.

Sometimes it is starting again after a defeat.

Sometimes it is recovering what you thought you had lost forever.

Sometimes it is rediscovering 1,200 Digital Diamonds after losing 600.

Writing well is not enough.

We must build images capable of becoming symbols.

An image must not merely decorate a sentence.

It must tell a story.

It must stop the viewer’s gaze.

It must create memory.

It must give a project a recognisable face.

This is where the astronaut comes from.

The suit represents departure.

The helmet represents the passage towards a different perspective.

The face represents an identity that can change position, expression and context, but must remain recognisable like a logo.

The journey follows a direction:

In February 2026, during the most economically billionaire moment of the entire journey, I took up again a research project that I had lost in 2022:

And when you take up again a research project with a name like that, a project you thought you had lost, it becomes almost impossible not to push your mind beyond the boundaries of reason.

Because from that moment you are not merely recovering an archive.

You are recovering a part of yourself.

Yes, a part of yourself that you lost in 2022.

Another period of economic investment, study and research that had gone up in smoke.

Whose fault was it? Today I say it clearly: one hundred per cent mine.

I trusted people whom we can call politicians. People who, instead of protecting what I had built, betrayed me.

But the responsibility remains mine, because I was the one who trusted them.

When you hold something important in your hands, you cannot carelessly hand it over to those who live on promises, convenience and power relationships.

Today, I trust politicians very little.

In my opinion, politics too often does not accept intelligence. It prefers ignorance, because ignorance is easier to control, more convenient to manage and less dangerous for those who want to remain in their position.

Sometimes I even think that certain politics does not truly want to solve problems. Because if the problems were solved, many politicians would lose the very reason for their existence.

In Italy today, I would perhaps save five per cent of them.

That five per cent certainly exists: serious, prepared people capable of genuinely working.

And among those I would save, there would probably be women above all.

I truly believe this: politics should include many more women. Men, instead of sitting comfortably in an armchair, should return more often to work, produce and face real hardship.

Naturally, I may increase that five per cent in the future. But I would need to see genuine interest, cooperation, courage and the ability to build together.

For now, I remain very doubtful.

And this is also why I wanted to save MadonnaDelCarmelo.com.

Carrying a Madonna with you who can help you discover other Madonnas is an interesting fact.

First there was Solo Donne.

Today that concept has transformed into Solo Regine.

Because I want to build my own independent world, surrounded by many Queens.

Queens are not only beautiful, like Madonnas.

They are intelligent.

And this is precisely what, in recent years and with the rise of social networks, I see less and less.

Too much empty beauty.

Too much displayed vulgarity.

Too much attention sought without having anything to say.

And far too little intelligence.

The concept of NO LIKES PLEASE had already been born in 2022.

But today that thought has expanded.

Today we understand even more about Web Marketing, communication, attention and the real value of people and content.

This is exactly where I want to start again.

An important man in my life, my father, always used to tell me:

I often think about this sentence. The more time passes, the more true it seems.

Politics wants hunger. It does not want growth, progress, the well-being of families or a future. It prefers to keep people in prehistory.

I am speaking mainly about Italian politics.

Living on Planet England, however, even English politicians seem more likeable to me. Here I see a different world. In Salento England, in Oxfordshire, many things seem better to me and, over time, I will tell you about them.

I exiled myself to England for personal reasons.

Here I am not an anarchist rebel.

Here I become a good boy. Perhaps, considering my now advanced age, it would be better to say a good man.

In ninety-eight per cent of cases people treat me extremely well. They appreciate me, trust me and give me work: the famous billions.

And everyone should be able to have a job.

Even in Italy, where so many poor people do not have bread to put on the table for their children.

Here I observe the differences every day. I study them, just as I study many other things.

I know that many people think I am stupid.

Perhaps that is not true.

I do not know. We will see in the future.

For now, I am enjoying some of the fruits of sacrifice and work. I recovered what I had lost in 2022: that research and that dream that seemed to have vanished forever.

And I did not simply recover them unchanged.

I recovered them doubled.

In 2022 I had lost approximately 600 jewels.

In 2026 I reacquired approximately 1,200 diamonds.

Diamonds which, however, are not enough merely to own.

They must be worked, built, dressed, grown and made important for progress and the future.

I call them Digital Diamonds.

I will tell you about them later.

During these twenty months I spoke about them almost exclusively with my MaDonne, with my Queens.

I did not choose very many. The selection standards must be extremely high.

My Queens are Valeria, Liliana, Patrizia and Deborah.

Before beauty, seriousness must be chosen.

Beauty, like money, comes and goes. Then perhaps it returns and leaves again.

Seriousness, however, remains.

My revolutionary Queens have always remained beside me.

In the future, I may welcome other Queens into this world of mine made of imagination, work and progress. But the selection will be extremely strict.

Intelligence is chosen first.

Beauty comes afterwards.

In fact, I have already seen enough aesthetic female beauty. Now I seek intelligence above all, even when accompanied by a less obvious beauty.

I joke about these things and play on them.

But the thought is serious.

I need interesting Queens, not merely dazzling women.

Making love with intelligence is more rewarding than making love only with beauty.

Naturally, when beauty and intelligence coexist in the same person, the maximum is achieved.

Of course, men are also needed on this journey.

But the selection is extremely strict.

As with politics, today I would perhaps save five per cent of serious men. Naturally, I may be wrong. And I hope this percentage can increase in the future.

But when speaking about men who are truly men, in my opinion we are in a bad situation.

Too many people with connections.
Too many political arse-lickers.
Too many conformists.
Too many men ready to adapt.
And far too few nonconformists.

To build a cultural revolution or a digital revolution, serious men are needed.

We need people capable of taking responsibility, facing risk, thinking with their own heads and accepting even the possibility of losing.

Many people like to remain comfortable.

Leaving comfort is tiring.

People look for easy roads, quick results and immediate approval. But difficult things are often the most beautiful.

Even when you lose, you learn something.

When, however, you win after facing a real challenge, the result becomes wonderful.

Today I see few men ready to face great challenges of any kind.

Many seem weak to me, lacking vision, lacking courage and far too stationary.

Far too still.

If we want a better future, we must understand that it depends above all on ourselves.

Still thinking that politics can solve every problem seems like a prehistoric concept to me.

We must change direction.

Perhaps we must take that five per cent of good politics, made by capable and honest people, without forcing ourselves to identify them with a political colour.

I no longer believe in political colours.

For many years I have believed in people, not flags.

I can recognise a person’s value even when they do not belong to my area, because I no longer have a political area to defend.

In my opinion, the Italian situation has almost reached level zero.

We have tried everything.

We have listened to everyone.

Names, parties, slogans and faces have changed.

But too often, in people’s real lives, almost nothing has changed.

I will open a parenthesis and close it immediately.

The same applies to tourism.

For years I have heard talk about the evolution of tourism, extending the season, territorial development and new opportunities.

I have listened to politicians, administrators, experts and people who loved filling their mouths with important words.

But I have seen too many illusions and very little concrete action.

We must wake up.

We must act.

We must build a revolution.

The Web can help us.

Social networks alone cannot.

I am not saying they should not be used. I use them too. I play with them, tell people about my records, publish stories from construction sites and enjoy myself.

But for me they remain three or four minutes of entertainment.

I do not spend my days on them.

Because a published story may attract attention for a few hours.

A well-built project can leave something behind for years.

And this is the difference that many people still do not see:

My families on this journey.

I thank God and the Madonna for inventing emigration.

For me, emigration is not only physical.

It is above all a mental factor.

Many people did not know about my 1,200 Digital Diamonds.

But by treating me well, they helped me recover them.

I thank McLaughlin & Harvey and the entire Irish Team with whom I worked for eight months on Oxford’s Trinity project.

In particular, I thank Manager Ricky Richard Hughes, Manager Jack Monaghan, a friend before being a Manager, and Liam McCarten, the most entertaining Engineer I have ever met.

I especially thank Mr Dimitru Gabi and Mr Vasile Pascal of Mitchellson, the company with which I worked at Trinity in Oxford.

I thank the Romanian Team that helped the Italiano and all the workers who will appear in the book.

I thank all the men at Entex Projects, a Groundworkers company that I helped and that helped me grow.

I thank all the men at Entex Projects, a Groundworkers company that I helped and that helped me grow.

It is all Nistor and Florin of Entex Projects’ fault.

They were the ones who saw me as Super Mario.

After all, if today I have truly begun a career as a Groundworker, an important part of the credit also belongs to them.

With them I worked, learned, observed and understood this trade better.

They were practical, present and helpful men, capable of bringing me even further into real work: work made of effort, machinery, trust and team spirit.

On the right, Nistor and Florin.

Nistor — my first unofficial manager, but in any case the first. Almost Miliardario, a great supervisor of Entex Projects Team 1 at Tech Edge West, among the people who made me work with them and thanks to whom I began my career as a Groundworker.

Florin — he helped me understand machinery better, especially the Dumper, for which I later obtained the Tickets. He too, without doubt, Milionario.

With them I found more than work.

I found experience, opportunities, growth and the practical push needed when you are building something serious in your life.

My first Maestro was Paulo Franca.

Paulo was my first absolute Maestro.

He helped me enormously.

With him we laughed endlessly, but he is also a great professional.

Italiano, Italiano, Italiano.

That is what he called me.

When you are your nation’s only representative on construction sites, you must make a difference and hold your nation’s colours high.

When I was free from my commitments with Glencar, I worked with them.

Helping them was a great opportunity for me.

Paulo was part of the first Entex Team for only three months, then he moved to another construction site.

Madalin 1, on the other hand, holds the absolute attendance record together with me.

More serious.

Not Paulo.

Laughter and hard work.

Emigrants are important people.

He, Jamie, the forklift driver from Kovara Projects, and I were the absolute champions at the Tech Edge West construction site at Harwell Campus.

Probably, without us, the construction site would not have been completed within the planned time. 🙂

I will speak about them extensively in my book Only God Is My Boss.

Madalin 1 “Milionario Rumeno”.

We were very good friends, we also had fun, and there are stories about him that I will tell in the book.

In addition to being a young professional, he was also a good man to me.

He and I worked on that gigantic construction project from June 2025 until March 2026.

Jamie “Miliardario Inglese”.

We do not have photographs yet.

The fastest Forklift Driver, I believe, in Europe or the world.

A kind person who offered me support even when I did not ask for it.

I greatly thank Charles, the African with whom I worked for eight months at Trinity.

A person from whom I learned a great deal.

There is no point in listing every nationality.

I truly thank all the emigrants I met who showed me respect.

I genuinely needed it.

The worst thing about emigration is that, after sharing important periods with all these wonderful people, you may never meet them again.

But you will have important memories of cold and difficult days.

I also thank myself a little, because today I trust myself.

I thank everyone who betrayed me.

You taught me a great deal too.

I thank all the companies in which I worked.

The first was Miller Homes.

I thank Manager Alan Sharp, who will be part of this story in the book.

A great Englishman.

I also thank Director Shirley Cooper and Dave Smith.

I thank Mr Alex Fowler of Glencar, where I worked for nine intense months and where I was extremely well paid.

I call it the Billions.

If I had not met this very young Manager, the research would never have restarted.

Super Mario and Mr SuperMario would never have been born.

I also thank two other Managers, Mr Adi Viorel and Mr Alex Lampa, and the entire Team, whom I will list in other sections.

I also thank the Groundworkers company with which I am working now.

I thank Manager Bryan, whom we all affectionately call Bryan Boss, from New Zealand.

I had never met anyone of this nationality before.

I thank Engineer Adrian Musca, with whom I had already worked and whom I had met at Glencar, at Tech Edge West on Harwell Campus.

I work with him every day and always learn something more, arguing and having a little fun with everyone.

I thank Albi, my second Albanian Maestro, whom I help every day.

I also thank Money, the Pakistani, who taught me something and who calls me Intelligento here.

I thank all the people with whom I enjoy myself and have enjoyed myself every day on the construction site.

Ten hours a day.

Yes, because, dear readers, people work ten hours a day here, not eight as in Italy.

But if you have value, a little meritocracy still exists here.

I also met the 1% of envious people here.

But, always thanks to God, I can say that 99% of people showed me respect.

I thank the agencies with which I worked and with which I continue to work.

I thank Jamie for voluntarily helping me at Tech Edge West in complicated situations.

I truly thank everyone.

Everyone will be remembered in the book:

The book’s journey will begin on 1 September.

Before then, however, I must complete the research and work dedicated to Puglia and Oxfordshire.

Two immense projects.

Once again, it is my duty to thank Giovanni, who helped me return.

Without him I would not have saved myself.

I thank all the people who accompanied me on this journey.

I thank my colleagues.

I thank all the managers I had.

I thank the women who were part of this story.

I thank my mother and my entire family.

I also thank those who told me not to return to England.

I thank those who criticised me and those who continue to do so.

I leave the easy things to them.

I consider difficult things beautiful.

A special thought goes to my friends at La Smorfia in Oxford.

I ended up there by mistake one evening, only to eat, and from that moment I never left them.

It is also right to thank myself a little.

On this journey I never gave up.

I thank those who welcomed me into their homes.

I thank the woman in the photograph, whose identity I cannot reveal until the end of the book, but who was an important person during one of my work experiences.

I thank this Nation for teaching me the universal language, but above all my secret subject.

This is the extremely humble story of the Labourer of the Year since 2021.

A difficult but beautiful story.

Intense.

A travelling journey through places, construction sites, numbers, words, logos, brands, study, problems and opportunities.

MadonnaDelCarmelo.com will accompany me during this journey that I am documenting.

And there could not have been a more important day than this to set out on the journey into space.

If you have reached this point, you are almost at the end.

I will conclude by quoting a beautiful Italian Film, an Academy Award winner:

What can I conclude?

These are the things worth Billions.

I am the only person who has this selfie with this Queen.

Kindness, seriousness and respect: these are the things that make the difference and make a Woman truly beautiful.

If I managed to express the best of myself at Tech Edge West on Harwell Campus, it was also thanks to the chance meeting with this Woman.

Women are superior.

They give you strength.

They energise you.

They manage to bring out energies that perhaps you did not even know you possessed.

But this Woman, in particular, had an extremely important characteristic that you will discover only at the end of the book: I cannot reveal either her nationality or her name.

I remained on that gigantic construction site for nine months without even one absence.

During the final three months I also worked every Saturday and Sunday, always.

Miracles.

Records.

An almost infinite mental state and inner strength.

During this journey I met men and women whom I will never forget, even though I will probably never see them again.

But the most beautiful thing is something else.

Here I do not change.

Here, in England, perhaps I am even more mad than in Italy.

Yet wherever I go, people accept and respect me for who I am.

The Italian Moustache.

Created.

Lost.

Found again.

Lost once again.

And found once again.

Sometimes it takes twenty years to set out with a great project you have dreamed about.

I said set out.

I have not arrived anywhere yet.

Sometimes it takes twenty years of mistakes to truly understand life.

The important people and the people you should not take into consideration.

It takes twenty years to understand the value and wealth of happiness rather than money.

Money is a means.

A useful one too.

But serenity has a different value, which I call intrinsic.

We were born to live, not to become rich.

We were born to love one another, not to hate one another.

I stand outside the Social Network society that has driven people apart.

I stand outside today’s society of appearances.

I want to live free.

As I please.

Not as I am ordered to live.

The logic of Likes does not belong to me.

I probably do not want to please anyone except myself.

With my many faults.

With my infinite mistakes.

But without being standardised.

This is my life.

Have a Good Life, Everyone.

Take Care.

Which means:

Be Well.

But study English.

And Thank You.