Aura MayFair was a nightclub located on St James’s Street in MayFair, London.In 2010, Tony Fernandes led a consortium that took over the club. The club was owned by Merlot 73 Ltd, in which Fernandes held a 30% stake, and was managed by Alberto Barbieri. Celebrity guests included Rihanna, James Arthur, Drake, Ne-Yo, Tamara Ecclestone, and Usher. In January 2011, Madonna was rumored to have acquired a stake in the club after numerous visits and meetings with the owners. Merlot 73 Ltd. was placed into liquidation and dissolved on July 27, 2016.
On May 25, 2012, the Italian brand Umberto Bruno Made in Italy (Registered Trademark) was a guest at the prestigious London club Aura MayFair in the central Green Park district. The event, organized in collaboration with Mr. Franco Carta and several English agencies, sold out.There were many guests that evening, including the English singer and model Ashleigh K, who later became my Official Spokesperson in England.I’ve attached a Wikipedia link for those unfamiliar with this historic location in the heart of the English capital.
Wikipedia source: https://en.wikipedia.org/wiki/Aura_Mayfair
The night before, May 24th, Zucchero was performing at the London Albert Hall, and we went to see the concert with friends. During the show, we greeted the famous Italian artist with the Italian fabric moustache.At the end of the last song, I personally threw the moustache, the artist caught it, raised it in the air, greeted the audience, and left. It’s not a quality video, but it’s a memory. At the end, you can see the throw from the front row.The photo taken at the same time doesn’t convey much, you can’t see the moustache well, but it’s a testament to the fact that this Made in Italy moustache has always worked.
There were many events in Lecce in Salento, Puglia. At that time, the spokesperson for my marketing campaigns was Valeria, a girl who was studying Marketing Psychology. There was a large communications campaign with giant billboards during the summer months,when tourists from all over Italy and many foreigners flock to Salento.With Valeria, we also organized a movement of four girls who animated the events:the Umbertine, Valeria Cisternino, Giulia Curto, Leandra Serino, and Angelica Greco, the blonde girl who unfortunately died in a car accident a few years later. Here we are in the famous Living nightclub in Maglie, and this was the first event with the participation of the television program Fashion One.
Living Maglie
The collaboration with Fashion One continued,and all the clubs and discos in Salento wanted us as guests at their evenings.The next one is at the historic Ice disco in Castrignano dei Greci.This video kicks off the collaboration with Marketing Director Danilo Stefanelli,and a great collaboration with a very prestigious pastry shop run by Master Antonio Campeggio, who prepared desserts and creations with our logo. All our events are always sold out.
Verdalia Disco , Novoli. Easter. Lecce.
Boogaloo Disco Surbo Lecce.
Presentation of the First Umberto Bruno Made in Italy Collection.Fashion Bar Piper Next Melendugno .
Since 2020, I have been living in England, here I have worked in many companies and I have been with people from all over the world, here I understood the true importance of Image and Communication of Web Marketing, the next video was made for my daughter’s birthday in Italy, it was a connection between two nations but with the power of my secret matter we managed to do everything in about 24 hours, I wanted to surprise my little Perla Benedetta, the Video Maker Laura Marullo collaborated with me, my friend Antonio took care of the preparation of the posters and relations with the printing companies, all the graphics were created by me from England. Enjoy the viewing.
The first video I had fun making when I created this Logo
which was just a Black Mustache with an invented name Umberto Bruno was this one: